Petal IT Forward

For the last nine years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward, SAF’s goodwill initiative,. Participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.